The U.S. government, through the President’s Emergency Plan for AIDS Relief (PEPFAR), has joined forces with the Eswatini Deputy Prime Minister’s Office to launch the “No Means No” campaign. This initiative, introduced last Friday at Inyandza High School, aims to empower both adolescent girls and boys to tackle and prevent gender-based violence.
The campaign underscores the U.S. government’s commitment to fighting gender-based violence in Eswatini, recognizing it as a critical factor in the fight against HIV/AIDS. Since 2015, the U.S. has invested nearly $10 million USD (180 million Emalangeni) in efforts to prevent and respond to this form of violence.
“No Means No” focuses on equipping 4,000 young men and women with essential skills this year. A group of newly-certified instructors, described by Dr. Heather Adler, U.S. Ambassador to Eswatini, as “energetic” and “ambassadors of change,” will lead the campaign. These instructors will not only train participants but also facilitate discussions and provide referrals for additional support services.
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