Independent music takes center stage as UnitedMasters gears up for its second annual “Celebration of Independence” concert during Grammy Weekend. This year, the music platform showcases a powerhouse trio of global talent: Nigerian-American superstar Davido, Dominican rap firebrand Tokischa, and South African sensation DJ Uncle Waffles. Get ready to move on February 2nd at the Hollywood Palladium!
Last year’s inaugural event set the bar high, drawing over 2,500 fans and music royalty like Jay-Z and Beyoncé, Nas, and DJ Khaled. Now, UnitedMasters goes global, amplifying the voices of rising independent stars from across the world.
“Over half of this year’s Grammy nominations belong to independent artists,” says Steve Stoute, founder and CEO of UnitedMasters. “We’re bringing back ‘Celebration of Independence’ to show the world that independence doesn’t mean sacrificing success. This event is about artists, brands, and fans coming together to celebrate the raw power of independent music.”
UnitedMasters continues its tradition of innovative partnerships, welcoming back Diageo and Bulleit Frontier Whiskey alongside new faces like Johnnie Walker, Ally, Honda, and Delta Air Lines. These collaborations fuel unforgettable moments for both artists and fans.
“Creator independence has never been more crucial,” says Jesse Damashek, Diageo’s SVP of Marketing. “Bulleit celebrates boundary-pushing pioneers, and ‘Celebration of Independence’ perfectly reflects that spirit. We’re thrilled to be back for another year of supporting UnitedMasters and their incredible artists.”