Johannesburg, South Africa – The South African automotive market has witnessed a significant shift in recent years, with Chinese car brands like Chery and Haval emerging as strong contenders.
These brands have capitalized on growing affordability concerns among South African consumers, offering competitive pricing and advanced features. Between 2014 and 2024, combined sales of Chery and Haval surged from a modest 1,725 units to an impressive 31,897 units.
This surge has put pressure on traditional luxury brands like BMW, Mercedes-Benz, and Audi. While Chinese brands were initially perceived as budget options, they have evolved to offer sophisticated technology and premium features, often at a fraction of the cost of their European counterparts.
Norman Lamprecht, head of trade and research at Naamsa, attributes this rapid growth to South Africa’s diverse automotive market and the increasing demand for affordable, high-quality vehicles. The country’s unique position as a global automotive hub has made it an attractive market for Chinese manufacturers.
However, challenges remain for Chinese brands, particularly in terms of after-sales service and dealer network expansion. Established brands, such as Toyota and Volkswagen, continue to dominate the market, leveraging their strong brand loyalty and extensive dealer networks.
