Maria McCloy, a trailblazer in Johannesburg’s music, fashion, and media sectors, has left an indelible mark on the city’s cultural scene. As a publicist, DJ, fashion designer, and media pioneer, McCloy’s career spans over two decades of creative work that continues to influence the pulse of Joburg’s urban culture.
Born in England and raised in Lesotho, Nigeria, Sudan, and Mozambique, McCloy arrived in Johannesburg in 1997. What was initially a move to intern at Mail & Guardian quickly turned into a journey of cultural transformation. Along with fellow Rhodes University graduates, McCloy co-founded Black Rage Productions, a company that helped define South Africa’s urban media landscape. Through initiatives such as the creation of Channel O’s programming, the launch of Outrageous Records—the country’s first hip-hop label—and the pioneering website www.rage.co.za, McCloy shaped the narrative of South African youth culture.
Her influence doesn’t stop at media. As a DJ, McCloy has spun everything from bubblegum and kwaito to afrobeats and amapiano, entertaining crowds at galleries, corporate events, and parties. She also runs a fashion label, Maria McCloy Accessories, merging Pan-African aesthetics with everyday style.
Despite a storied career, McCloy’s journey remains firmly tied to Johannesburg. “When I arrived, Joburg opened its arms and felt like home immediately,” she recalls in an interview for In Your Pocket Johannesburg as part of the #MyJoburg series. Her role as a connector within the city’s creative industries is evident, with her influence spanning beyond music to the world of fashion, where she continues to push the boundaries with pieces inspired by African heritage.
For McCloy, Joburg’s ever-evolving art scene remains a source of constant inspiration. “Joburg’s unique energy is unmatched,” she says. “I feel like there is an opportunity around every corner, whatever you do.”
In a city where nightlife and cultural spaces are constantly shifting, McCloy remains deeply invested in the vibrancy of its streets. She attributes much of her success to the city’s diverse and ever-changing cultural landscape. “I call clubs, launches, events, and bars my boardroom because that’s where I meet and secure clients,” she adds.
Through her various ventures, McCloy continues to celebrate and amplify African artistry, ensuring that Joburg remains a cultural hub of creativity and innovation.
(Source: Interview with Maria McCloy from In Your Pocket Johannesburg as part of the #MyJoburg series)
